Free haircuts, school supplies provided by V-103, SWAG Shop and law firm

ATLANTA, Ga. (CBS46) – The SWAG Shop, Witherite Law Group and Atlanta radio station V-103 FM are collaborating to provide school-aged children with free back-to-school haircuts and school supplies, have officials announced.

Officials say the Witherite Law Group will sponsor more than 160 students to receive a free haircut, worth about $30 each.

Free haircuts will be offered to students up to the age of 18. This inaugural event aims to offset the costs associated with going back to school. The event is free and open to the public.

Witherite Law Group will take over two SWAG Shop locations where the first 80 children in each location will receive a free haircut just in time for the first day of school.

The event will take place at both SWAG Shop locations from 9 a.m. to 5 p.m. on Saturday. The SWAG store is located at 365 Edgewood Ave. SE and at 3461 Roosevelt Hwy. in Suite 16.

Officials say studies have shown that self-esteem is directly correlated with academic performance and that proper grooming increases confidence and academic achievement.

“We want to make sure that we are part of the communities that are our demographic. We want to invest in the community, in the children making sure they feel better about themselves before going back to school. It’s a different way for us to make sure we’re investing,” said Witherite Law Group lawyer Adewale Odetunde.

The importance of the back-to-school event continues to be highlighted by the lack of financial resources that many families struggle with and rising inflation.

“Especially with inflation, with people’s money not going far. It is all the more difficult to buy school supplies,” Odetunde said. “I know what it was like when I wasn’t getting my hair cut in high school. I felt less focused because I worried about other people’s negative reactions. And for that, we can take this concern away from the children. This is my impression for children as their introduction.

However, many families only have the financial resources for their basic needs.

“As students prepare to return to class, they will face higher prices for supplies like shoes, clothing and backpacks due to inflation,” said Amy Witherite, Founder of Witherite. Law Group and 1-800-TruckWreck. “With the ‘Barbershop Takeover,’ we hope to provide financial relief to families and help students look and feel good on the first day of school.”

Christy J. Olson