Holidaymakers warned duty-free items cost hundreds more

People have been advised to shop online rather than looking for bargains at the airport as it could save you up to 40%.

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A new study has found that almost three-quarters (74%) of goods are cheaper online than in UK airport duty-free shops.

The research details how much cheaper certain products are online compared to duty-free products.

How was the research conducted?

The research was conducted by PriceSpy, a price and product comparison site.

He reviewed more than 300 goods in duty-free shops, including perfumes, make-up, sunglasses, toiletries, watches, skincare and electronics at three UK airports.

It compared the average price of each item to its cheapest price online.

Which items are much cheaper online?

Travelers could save the most on watches – they cost an average of £26.40 more in duty-free shops than if you bought the item online.

You could also save £7.58 on average if you buy perfume online versus at the airport.

Meanwhile, sunglasses and toiletries in duty-free shops cost an average of £5 more than shopping online.

What has been said about price differences?

Liisa Matinvesi-Bassett, UK country manager at PriceSpy, said: “It’s interesting to see evidence that duty free doesn’t necessarily offer the best prices.”

She added that there has “long been a myth that when traveling abroad duty free can offer the best price on a luxury item, but many are realizing that this is not the case”.

She urges those departing to think about what they need to do to avoid last-minute shopping at the airport.

By checking online first, you can ensure you always get the best price when shopping duty free.

Ms Matinvesi-Bassett said: “Our research highlights that people really need to do their due diligence when it comes to pricing, to make sure that’s actually the case.

“It’s been a tough few years and we’re glad people can go away once again, but by being smart with your money you can make your holiday even more special with a little extra spending.”

Christy J. Olson